High-Performing Google Ads
Key Elements of High-Performing Google Ads
1. Headline (Max 30 characters each, 3 headlines shown)
- Grab attention with relevance and value.
- Include your keyword to match user intent.
Examples:
- “Affordable Web Design”
- “Get Fit at Home – No Gym”
- “24/7 Emergency Plumbing”
2. Description (Max 90 characters per line, 2 lines)
- Explain your offer and what makes it unique.
- Use a call-to-action (CTA) like “Call Now,” “Book Today,” or “Get a Free Quote.”
Examples:
- “Certified techs. Fast response. No hidden fees. Book your free consult now.”
- “Try our 7-day free trial. Cancel anytime – no questions asked!”
3. Display Path (Optional)
This part of the URL (e.g., /pricing, /get-started) gives users a preview of what they’ll find.
🧠 Best Practices for Writing Ad Copy
| Tip | Description |
|---|---|
| Use Keywords | Reflect the exact phrases people are searching for to boost relevance. |
| Focus on Benefits | Not just features – tell users what’s in it for them. |
| Add Numbers or Stats | “Rated #1”, “Save 30%”, or “Over 500 Happy Clients” improves credibility. |
| Create Urgency | “Offer ends soon” or “Limited spots available” can drive faster action. |
| A/B Test Variations | Always test different headlines and descriptions to see what converts best. |